Think: Provide content that encourages both, the creators and the audience to think.

Reflect: To enhance thinking by building an introspective community

Serve: To allow people from all walks of life to serve the community with diverse skills and talents.

“Ikut resmi padi makin berisi makin tunduk”

• A Malay proverb literally translates as: “be like the rice stalk, it bends lower as it is laden with ripening grains”.
• The meaning behind this proverb is to show that when one posses greater knowledge or a higher rank, one should be more humble. In other words, the greater power, the greater humility.